tag:blogger.com,1999:blog-2471553534857645092024-02-21T09:26:47.783-08:00Research Branding of placesAlicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-247155353485764509.post-50875979594591509722011-03-20T15:15:00.000-07:002011-03-20T15:15:26.159-07:00CHRISTCHURCH-I have found this chinese proverb. In relation to Christchurch it is about creating a new image and identity for the city. How can Christchurch take its history of "the garden city" which reflects the experiences that reflect colour, vibrancy, life, tranquility, open spaces and freshness.<br />
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How to brand a city?<br />
It is about creating the platforms for humanistic experiences within a city.<br />
It needs to serve as something for city residents to identify with their city- this inward community becomes cohesive which then helps to reflect a consistent outward image for tourism.Alicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.com1tag:blogger.com,1999:blog-247155353485764509.post-44352067499825912482011-03-20T02:39:00.000-07:002011-03-20T02:39:32.615-07:00Class reflectionsTalking about places that have branded themselves:<br />
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Amsterdam with "I AMsterdam"- maps ect, however doesn't really reflect culture of town or people no clear reasoning.<br />
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Melbourne as a changeable identity to reflect all aspects of the city.<br />
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Montreal- look into<br />
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Questions:<br />
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How do you brand a city? Do you brand it from the outside towards tourism or from the inside to fit the community?<br />
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How do you find out about what overseas think of a city?<br />
Face-book?- create a questionnaire<br />
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How to put this into practice?<br />
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Will look deeper into other visual precedences and create a way to engage with what the community of ChCh thinks as well as tourists.Alicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.com0tag:blogger.com,1999:blog-247155353485764509.post-2224871388889225982011-03-18T16:16:00.001-07:002011-03-18T16:16:15.629-07:00Melbourne new identity systemhttp://www.behance.net/Gallery/City-of-Melbourne/276451Alicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.com0tag:blogger.com,1999:blog-247155353485764509.post-36061220735560930482011-03-18T15:11:00.001-07:002011-03-18T15:11:26.207-07:00Branding countryshttp://fblog.futurebrand.com/visualizing-country-brands-the-cbi-2010-top-10/<br />
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interesting looking and comparing the branding of 13 different countries, NZ there with eh 100% pure campaignAlicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.com0tag:blogger.com,1999:blog-247155353485764509.post-17331808197259935392011-03-13T20:20:00.001-07:002011-03-13T20:22:16.304-07:00Place brandingA new idea and where has it come from?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLzU0VVhISdjla35PWxWFleFdpg1TPkRorqVZV-7JS8oyQpDGo12x2UEVIARpE4aFxdTsFU5A4GEbP3tY1yK6AqnYPF7mZb7iBxVK7iJXZfkM7Fo_FnF3TE7MFm9RAwuciW2unzMUT_Xb3/s1600/Screen+shot+2011-03-14+at+4.21.23+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="357" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLzU0VVhISdjla35PWxWFleFdpg1TPkRorqVZV-7JS8oyQpDGo12x2UEVIARpE4aFxdTsFU5A4GEbP3tY1yK6AqnYPF7mZb7iBxVK7iJXZfkM7Fo_FnF3TE7MFm9RAwuciW2unzMUT_Xb3/s400/Screen+shot+2011-03-14+at+4.21.23+PM.png" width="400" /></a><br />
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<div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><img alt="pb201029f1.gif" height="290" src="webkit-fake-url://B435FFAA-C089-41DD-A850-8F5F47971605/pb201029f1.gif" width="400" /></div>Alicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.com0tag:blogger.com,1999:blog-247155353485764509.post-74079530342596355472011-03-13T20:00:00.000-07:002011-03-13T20:00:12.784-07:00Taiwan new image<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"><span class="Apple-style-span" style="font-family: Helvetica; line-height: normal;"><img alt="taiwan_tourism_logo.png" height="181" src="webkit-fake-url://1FFDF7DA-8F43-4EC3-92A6-FAD17711931B/taiwan_tourism_logo.png" width="400" /></span></span><br />
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<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"><span class="Apple-style-span" style="font-family: Helvetica; line-height: normal;"></span>FROM THE SITE BRAND NEW</span><br />
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<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;">Located in Eastern Asia, Taiwan is a small island that</span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"><a href="https://www.cia.gov/library/publications/the-world-factbook/geos/tw.html" style="color: #666666; text-decoration: underline;" target="_blank">the Central Intelligence Agency compares</a></span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;">in size to the combined square milage of the states of Delaware and Maryland — while there is a combined 6 million people in those two, there are 23 million people in Taiwan. In 2010, Taiwan reportedly had 5 million visitors but it seems they want more. Earlier this month, the Taiwan Tourism Bureau introduced a new identity, designed by London-based</span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"><a href="http://www.winkreative.com/" style="color: #666666; text-decoration: underline;" target="_blank">Winkreative</a></span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;">(the brand agency of Monocle’s Tyler Brûlé), and a new slogan that replaces the awkward sounding “Taiwan, Touch Your Heart” for “Taiwan — The Heart of Asia.”</span><br />
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<div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><img alt="taiwan_tourism_heart_detail.gif" height="338" src="webkit-fake-url://C374701E-BD93-4895-AEB2-6907E300AD39/taiwan_tourism_heart_detail.gif" width="400" /></div><br />
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<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"><span class="Apple-style-span" style="color: #666666; font-size: 11px; font-weight: bold;">The new “Taiwan — The Heart of Asia” logo is succinct, and consists of a newly created typeface. It represents the sincerity and innovation of Taiwan’s communications with the world. Taiwan is a fusion of tradition with new trends. Its special characteristics and diversity present what is precisely a microcosm of Asia. Asia’s heart and Taiwan’s warmth are what Taiwan tourism wants to offer tourists from around the world. In the future, all of the Bureau’s promotional material will carry the new logo. Along with the launch of the new logo, the Bureau is presenting a new tune, “Time for Taiwan”, to promote tourism. It will become a new hit among all sectors in Taiwan that are promoting tourism — from government departments to tourism and related industries. The tune, which is composed by Hou Chih-chien, with lyrics by Rei Kuang-hsia and Hou Yi-ping, was launched together with a 30-second promotional cartoon at the same time as the new brand. We hope these new efforts will encourage everyone to recognize Taiwan Tourism’s new brand, new goal, and new mission.<br />
— <a href="http://eng.taiwan.net.tw/pda/m1.aspx?sNo=0016537&key=" style="color: #666666; text-decoration: underline;" target="_blank">Press Release</a></span></span><br />
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<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;">The elements of the new identity nicely avoid an “Asian” aesthetic in favor of one that is more globalized in a way but still having enough flair that it couldn’t be applied to, say, Venice. The wordmark is a handsome stencil serif — what the baby of House Industries’</span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"><a href="http://www.houseind.com/fonts/eames/viewfonts" style="color: #666666; text-decoration: underline;" target="_blank">Eames Black Stencil</a></span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;">and Commercial Type’s</span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"><a href="http://commercialtype.com/typefaces/dala_floda" style="color: #666666; text-decoration: underline;" target="_blank">Dala Floda</a></span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;">would look like — that is decidedly western, but the swooshy ends of some of the characters, like the “a,” exude some of the exotic vibe one would expect from the idea of Taiwan. </span><br />
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<span class="Apple-style-span" style="font-family: arial, sans-serif; font-size: 12px; line-height: 20px;"><i>There has been different view points on the use of the heart and style of illustration being childlike- however i think it moves the design into the "globalized" marketplace, but is it better to be making a place fit in or stand out from other destinations?</i></span><br />
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There is much debate of this form of logo creation. I think the imput from the public is improtant, however for then the design company to use this as a means to feed into their own ideas.<br />
With a place so big, so many people, ages, cultures there will always be debate</div>Alicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.com0tag:blogger.com,1999:blog-247155353485764509.post-89906844653472493892011-03-13T19:26:00.001-07:002011-03-13T19:26:52.106-07:00A NEW BRAND FOR LONDONhttp://abrandforlondon.wordpress.com/<br />
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Opening the design process up to the public is one option for how london is doing the branding, however this has also received a lot of criticism.Alicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.com0tag:blogger.com,1999:blog-247155353485764509.post-3250326084128788792011-03-13T19:22:00.000-07:002011-03-13T19:22:57.261-07:00TopicMy research is beginning around the branding of cities, how does a city become branding?<br />
How do you brand a city? Is it different from that or a corporation or a product?<br />
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Looking at precedents at the moment of things that have worked well and not.Alicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.com0tag:blogger.com,1999:blog-247155353485764509.post-28773012055875624502011-03-13T12:41:00.000-07:002011-03-13T12:41:11.555-07:00The beginning of a BlogI've just started this blog to process through my research and allow others to comment and give feedback to what I'm up toAlicehttp://www.blogger.com/profile/10869859983176661448noreply@blogger.com0