Talking about places that have branded themselves:
Amsterdam with "I AMsterdam"- maps ect, however doesn't really reflect culture of town or people no clear reasoning.
Melbourne as a changeable identity to reflect all aspects of the city.
Montreal- look into
Questions:
How do you brand a city? Do you brand it from the outside towards tourism or from the inside to fit the community?
How do you find out about what overseas think of a city?
Face-book?- create a questionnaire
How to put this into practice?
Will look deeper into other visual precedences and create a way to engage with what the community of ChCh thinks as well as tourists.