I have found this chinese proverb. In relation to Christchurch it is about creating a new image and identity for the city. How can Christchurch take its history of "the garden city" which reflects the experiences that reflect colour, vibrancy, life, tranquility, open spaces and freshness.
How to brand a city?
It is about creating the platforms for humanistic experiences within a city.
It needs to serve as something for city residents to identify with their city- this inward community becomes cohesive which then helps to reflect a consistent outward image for tourism.
Hi Alice,
ReplyDeleteJust a quick email to let you know that the link to the YOURS Facebook page was incorrect, and so you will have liked the wrong Facebook page!
I've now amended the link, so if you wouldn't mind liking the correct page to enter the draw over on my blog, that would be awesome!
Thanks,
Alana